Factor Creative
ABOUT US
We pride ourselves on being a friendly, honest, reliable graphic design studio.
We excel in original, intelligent and effective visual solutions in design, brand and web
We excel in original, intelligent and effective visual solutions in design, brand and web development. Making ideas happen with the highest standards is essential to what we deliver. Our expertise and thinking are not restricted, by one specific style. We focus on providing innovative design solutions that fit client objectives.
HOW WE WORK
Design is our passion, and we love what we do. We treat every project as a new challenge. We approach each and every brief as a unique project. First explore, then create and strategically apply the solution. We work closely with you, our client, often acting as an extension of your company.
CAPABILITIES
Brand Image – Development of the look, feel, and voice of a brand or organization based on strategy and messaging.
Visual Identity and Guidelines – A complete visual identity development including a logo, color palette and an identity package. When necessary, we can create a visual identity guidelines document upon completion of the logo.
Projects – There is no project too small or too large. We create all types of projects, from logos to corporate collateral materials, website design to environments graphics and packaging.
PROCESS
It’s about problem solving. Learning about new businesses and organizations is one of the parts of the job we especially enjoy. The solution is always found in the problem. Through research, we add depth and detail to our work, that leads to great visual solutions.
The process breaks down into three basic steps:
The Interview
This part of the process is important, because it enables us to define the project as well as identify the needs and hopes of our client. This step concludes with the formation and agreement on a creative brief.
The Research
Once the problem is nailed down and the creative brief is written, we are ready to do the research. Learning about a wide range of subjects is one of our favorite parts of the process. Digging into the brief and exploring as much as possible uncovers little nuggets of inspiration and launch points on which to build the foundation of the creative solution.
The Creative
By the time we get to the creative process, we’re ready to run. It’s time to flesh out all of the ideas gleaned from the research. Initial concepts are presented and then refined, resulting in the final solution. Collaboration between Factor Creative and our clients is key to the process. We value our clients input in the process and believe that this collaboration always produces the best work